Rexroth Pneumatics Becomes AVENTICS

MaritimeProfessional.com
Wednesday, March 26, 2014
Dr. Alexander Lawrence, Chief Sales Officer, AVENTICS GmbH

A new standalone company has been created out of the former Pneumatics business unit at Bosch Rexroth. Due to a change in ownership, the company said it is now ready to take on the competition around the world under the name AVENTICS.

The pneumatics company claims to be completely reestablishing itself with a new name, new values and a new company structure. With these changes, the pneumatics specialists with global headquarters in Laatzen, Germany (near Hanover) are ringing in the next generation of pneumatics. “The new name combines the terms of advantage, invention and pneumatics, and therefore describes what we are aiming for: our customers will get added value with our innovative products, system solutions and services,” explained Dr. Alexander Lawrence, one of three members of the Board at AVENTICS GmbH. Advantages are, for example, improved quality of consulting and reaction time.

Under the new name, the manufacturer of pneumatics components and systems intends to further expand its market position. In the future, AVENTICS will also address industries that the company has not globally focused on previously. Proven products and a clear focusing on customer needs will come under the company’s umbrella, along with global presence and individual customer solutions. “We are connecting the best of two worlds: in AVENTICS, a long tradition and the solid expertise of our employees meets the flexibility of a medium-sized company,” emphasized Dr. Lawrence.

In the U.S., headquarters remain in Lexington, Kentucky, and in Canada, headquarters remain in Burlington, Ontario. In its new position as a medium-sized business, the company, which has 2,100 employees, sees many opportunities around the globe. In the future, AVENTICS will communicate more directly and engagingly with its customers, the majority of whom are also medium-sized companies.

aventics.com
 

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