International Yacht Collection (IYC) announce that Terry Hines, Charter Marketing Director, has been named as the Florida Yacht Brokers Association (FYBA) Charter Professional of the Year for 2013. The prestigious award is presented during FYBA’s Annual Dinner Gala (this year on 31 January) and is based on exacting criteria which includes setting a positive example for industry peers; demonstrating leadership qualities; contributing time and service to improve the industry and association; commitment to professionalism and community service; and, actively participating in seminars, bookings and open houses.
“We have appreciated and wanted to recognize Terry’s direct involvement in the constant changes of our industry rules and regulations, sharing the knowledge of 30 years experience and in keeping us all ‘on our toes’ by using fresh, up-to-date marketing tools in order to be the most effective we can,” says Daphne d’Offay, Co-Chair of FYBA’s Charter Professionals Committee alongside Jeff Shaffer. “In fact, given Terry’s experience, we actually changed the title of the award from historically being “Charter Broker” of the year to “Charter Professional” of the year. Due to Terry’s unparalleled experience and success, we felt that recognition was deserved for all charter professionals who contribute to our industry and meet the award criteria.”
“I have the privilege to congratulate Terry Hines on receiving this exception recognition,” says Bob Saxon, IYC President. “There is, perhaps, no other charter marketing executive in the global superyacht industry with the breadth of experience and the reputation for completely understanding the intricate needs of the superyacht owner who gets involved with charter. Terry literally sets the tone for great charter marketing and creates new methods and markets for the success of the worldwide industry. We are incredibly proud of her and thank FBYA for honoring her in this way.”
Terry is a native of central Pennsylvania. In the late 70’s she came upon yachting during a vacation in Ft. Lauderdale like many others in the industry.
After working aboard as a stewardess for 18 months, it became clear that the future was working ashore in the yachting industry.
Terry started at the firm of Whittemore & Williams, the first yacht management/charter marketing company in the U.S. where she met Bob Saxon, current President of IYC.
Over the years, she has worked for several other firms including Newport Yacht Services, the original Sacks Group founded by Ed Sacks and Bob Saxon and BSA (Bob Saxon Associates), C&N, and Fraser Yachts for 10 years just prior to joining IYC in 2008.
Current charter yachts handled by Terry include Martha Ann (230ft), Sycara V (223 ft), Apogee (205 ft) and Carpe Diem (191 ft). Throughout her career she has consistently maintained three priorities: prompt response, attention to detail and confidentiality. “Charter marketing is a relationship business. Brokers know that I will keep their client names confidential.”
An early adapter to the internet, she is dedicated to utilizing technology in the marketing of charter yachts and constantly seeks new and improved techniques.
Terry has a master’s degree from the University of Pittsburgh. She is an active member of FYBA and MYBA.