The marine division of AdvanTec Global Innovations, AdvanTec Marine recently embarked on a rebranding initiative. The division, formerly called Advanced Marine Technologies (AMT), rebranded to better showcase the company's marine products portfolio and to unify its immense capabilities.
"As a unified group of marine companies, each with decades of experience, we bring together under our AdvanTec Marine brand comprehensive solutions and innovative ideas all delivered through a single source," said Darren Loken, AdvanTec's Marine Division President. "Consider the vast demands we meet in the global marketplace every day," he said. "Our customers don't have to go to multiple outlets to have their needs met. We deliver everything from a commercial watertight hatch for a United States Coast Guard vessel, to a custom hydraulic mast for a mega yacht."
With the rebranding effort in full swing, the company has lost no ground in its continued efforts to expand in order to more efficiently serve its customers, most recently adding a design and sales office in the U.S. Gulf Coast region. "We understand how critical deliverable timelines are to our customers," Mr. Loken said. "When we add design, service and manufacturing centers our ability to deliver increases dramatically."
AdvanTec Marine's new brand will be prevalent in the marketplace in coming weeks and months, the company said, especially visible at upcoming trade shows in Monaco, New Orleans, Fort Lauderdale, Amsterdam and Seattle. Customers and prospects can look for the new brand mark in conjunction with the individual company brands they have relied on for years.