Cruise Lines Holland America & Seabourn Gain Ethics Recognition

Press Release
Wednesday, March 28, 2012

Holland America Line and Seabourn have been listed as two of the world's most ethical operators by Ethisphere Institute.

This is the first year that the companies have been honored for promoting the highest of ethical standards. Out of a record number of nominations for the award, Holland America Line and Seabourn secured their spots on the list by implementing and maintaining upright business practices and initiatives that are instrumental to each company's success, benefit the community and raise the bar for ethical standards within the industry. 

The World's Most Ethical Company awards come on the heels of Holland America Line and Seabourn earning coveted Ethics Inside® Certification from the Ethisphere Institute last year. Both cruise lines completed the certification process in 2011 and were awarded certification for 2012-2013. Holland America Line and Seabourn's leading compliance and ethics program and environmental stewardship were two of several noteworthy components of their Ethics Inside Certification.

Vice President, General Counsel and Chief Ethics Officer Kelly Clark accepted the 2012 World's Most Ethical Companies awards on behalf of Holland America Line and Seabourn at an event in New York. "This is an incredible honor," Clark said, "particularly because we're the first company in our industry to be named to the World's Most Ethical Companies list."

Clark explained: "This distinction is founded not only on the strength of Holland America Line and Seabourn's current ethics and compliance programs, but on the organization's continuing efforts to improve. Holland America Line and Seabourn are also recognized for their strong emphasis on workplace health and safety, community engagement and going beyond basic environmental compliance with active support of marine environment and biodiversity. A great example of industry leadership is a software package to prevent whale strikes by ships that Holland America Line developed and makes available to the entire shipping industry free of charge," said Robert Leffel, director of Compliance Advisory Services for Corpedia, a licensed Ethisphere Institute credentialing partner.

Ethisphere, a provider of independent verification of corporate ethics and compliance programs, awards Ethics Inside Certification exclusively to companies that have implemented adequate standards, systems and programs to reasonably prevent compliance failures and ethical breakdowns, and can also demonstrate the existence of a superior employee and leadership culture that promoting ethical business practices.


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