Canadian Recreational Boating Draws $5 Billion in 2012
Wednesday, May 01, 2013

The National Marine Manufacturers Association (NMMA) released a study which reveals that Canada’s core recreational boating industry contributed an estimated economic impact of $5 billion and 67,000 jobs throughout Canada in 2012. The “core” recreational boating industry consists of boat and accessory manufacturers, boat and accessory dealers, marina operators, repair and maintenance shops, schools and boat clubs, and various other related companies.

The impact of the core recreational boating industry ripples out into the Canadian economy in many ways. Related industries that are influenced by boating are fishing (sportsman activities and equipment), outfitters, and tourism. However, these related industries were not included in the economic impact calculated for the core recreational boating industry in this study.

The release of the new NMMA study titled “The Economic Impact of Recreational Boating in Canada: 2012” coincides with the second annual Recreational Boating Day on the Hill in Ottawa. Members of NMMA Canada from across all sectors of the Canadian recreational boating industry are gathering on Parliament Hill to advocate on behalf of the industry’s approximate 4,400 Canadian marine companies that provide goods and services of value to Canadian and international boaters. The Day on the Hill allows the industry an opportunity to communicate with Parliamentarians on key issues impacting recreational boating and communicate the importance of the industry in Canada.

“Sharing our story on Parliament Hill today represents a critical element of our industry’s advocacy efforts,” noted Sara Anghel, Executive Director of NMMA Canada. “It allows us to build an accurate understanding of the Canadians who make up recreational boating and the positive economic impact which these boating enthusiasts have across the country.”

Highlights from the study:

-The core recreational boating industry contributed $5 billion to Canada’s national economy in 2012
-The core recreational boating industry generated approximately $8.9 billion in total revenues in 2012
-There are an estimated 4.3 million boats in Canada
-The recreational boating industry creates approximately 67,000 jobs, generating $2.6 billion in annual salaries and wages
-The core industry contributes $774 million in annual taxes and subsidies to Canada’s economy
-35% of Canadians went boating last year

The study was conducted by Hickling, Arthurs, Low on behalf of NMMA Canada and in cooperation with the recreational boating industry’s national marketing program Discover Boating Canada and regional marine trade associations across the country.

The complete study will be available for NMMA members to download at or on June 1st, 2013.

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