Lloyd's Register Dusts Off 253-Year-Old Brand Image

MarineLink.com
Sunday, December 08, 2013
Surveyor wearing new logo: Photo credit LR

Lloyd's Register (LR) unveils a refreshed brand identity, with the introduction of a new logo that celebrates the culture of innovation built over the company’s 253-year history.

LR explains that the organisation has undergone significant change and growth over recent years, having grown to a £1-billion-turnover service provider with over 9,000 employees worldwide and undertaken the acquisitions of ODS, Human Engineering, ModuSpec, Scandpower and West Engineering.

The group has also restructured to create the Lloyd’s Register Foundation as the organisation’s parent entity, invested in technology leadership through its global technology centres, diversified its services further into energy and rail, and expanded the management systems business, LRQA. In September 2013, LR announced a significant investment in Senergy, an integrated energy services company. 


Richard Sadler, LR Group CEO set out the reasons for the change: “We wanted to refresh our brand identity to reflect these changes to the market, our clients and all our stakeholders – with a logo that works in the digital age.” 

“We took inspiration for our new logo from the LR stamp – the true ‘brand’ that our surveyors have stamped into steel as proof of approval since 1884.  But this is not a name change – we will continue to be called Lloyd’s Register, recognising the value that the Lloyd’s name has around the world as a mark of quality.” 


Maritime Reporter August 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Scotland's 'No' to Independence Welcomed by Shell

Royal Dutch Shell CEO Ben van Beurden on Friday welcomed Scotland's vote against independence. "Shell welcomes the decision by the people of Scotland to remain within the UK,

Long Beach Public Invited to Celebrate QM's 80th

The iconic trans-Atlantic liner Queen Mary turns 80 on September 26 and the public is invited to join a ship-wide celebration. The Queen Mary will open her gangways and ballrooms,

TESSCO Installs Chesapeake Bay Police Boat Video System

Leading networking company, TESSCO Technologies Incorporated, informs it has worked closely with the Maryland Department of Natural Resources (DNR) to successfully implement,

History

Long Beach Public Invited to Celebrate QM's 80th

The iconic trans-Atlantic liner Queen Mary turns 80 on September 26 and the public is invited to join a ship-wide celebration. The Queen Mary will open her gangways and ballrooms,

Maritime Reporter @ 75: The Daily Cartoon

Maritime Reporter & Engineering News was founded by John J. O'Malley (1905-1980) in 1939, and today ranks as the world's largest audited trade publication in the world serving the maritime industry,

Today in U.S. Naval History: September 17

Today in U.S. Naval History - September 17 1861 - Union landing party from USS Massachusetts takes possession of Ship Island, Mississippi. This was the headquarters for Adm.

Consulting

Livingston Appoint Candace Sider V-P Regulatory, Canada

Customs brokerage and trade compliance advisors, Livingston, say that to better reflect the company’s integral role in regulatory affairs for its clients, Livingston

ZeoGas hires Foster Wheeler to Plan Gulf Coast Project

Foster Wheeler AG announced today that a subsidiary of its Global Engineering and Construction Group has entered into a Collaboration Agreement with ZeoGas LLC.

Leading Shipping Equity Analyst Joins Clarkson Capital Markets

Clarkson Capital Markets, the investment banking arm of shipping services group Clarkson PLC,  says it has enhanced its equity research coverage with the appointment

Surveyors

iSURVEY Awarded Two-year Contract with Island Offshore

iSURVEY has been awarded a two-year contract with offshore vessel owner, Island Offshore Management, which will see iSURVEY AS provide positioning services to Island

Fugro Takes Delivery of 2nd Coastal Survey Vessel from Damen

Fugro yesterday took delivery of its second of the three Fugro Offshore Coastal Survey Vessels (FOCSV) being built by Damen. The Fugro Pioneer is a compact,

RRI Launch Marine Services J/V with a Trans-Atlantic Reach

Regional Reporting Inc. (RRI) and Global Risk Evaluations (GREvL) inform of the creation of a joint venture aimed at expanding their marine services offerings.

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Navigation Offshore Oil Pipelines Salvage Ship Repair Ship Simulators Sonar
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1712 sec (6 req/sec)