Lloyd's Register Dusts Off 253-Year-Old Brand Image

MarineLink.com
Sunday, December 08, 2013
Surveyor wearing new logo: Photo credit LR

Lloyd's Register (LR) unveils a refreshed brand identity, with the introduction of a new logo that celebrates the culture of innovation built over the company’s 253-year history.

LR explains that the organisation has undergone significant change and growth over recent years, having grown to a £1-billion-turnover service provider with over 9,000 employees worldwide and undertaken the acquisitions of ODS, Human Engineering, ModuSpec, Scandpower and West Engineering.

The group has also restructured to create the Lloyd’s Register Foundation as the organisation’s parent entity, invested in technology leadership through its global technology centres, diversified its services further into energy and rail, and expanded the management systems business, LRQA. In September 2013, LR announced a significant investment in Senergy, an integrated energy services company. 


Richard Sadler, LR Group CEO set out the reasons for the change: “We wanted to refresh our brand identity to reflect these changes to the market, our clients and all our stakeholders – with a logo that works in the digital age.” 

“We took inspiration for our new logo from the LR stamp – the true ‘brand’ that our surveyors have stamped into steel as proof of approval since 1884.  But this is not a name change – we will continue to be called Lloyd’s Register, recognising the value that the Lloyd’s name has around the world as a mark of quality.” 


Maritime Reporter February 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Apprentices Graduate to Newport News Shipbuilding

Huntington Ingalls Industries (HII) hosted commencement exercises Saturday to graduate 157 apprentices from the company's Apprentice School located at Newport News Shipbuilding.

Interview: Nakilat's Samir Bailouni

SGMF Membership - Uncovered: An interview with Samir Bailouni, Nakilat The Society for Gas and Marine Fuel (SGMF) recently interviewed one of its members, Samir

Elcome Enters Sales, Service Deal with JRC

Elcome International has signed a distribution agreement with Japan Radio Company (JRC) and its technology partner Alphatron Marine.   Under the agreement, the

History

Her Majesty The Queen to Name Britannia

Her Majesty The Queen, accompanied by His Royal Highness The Duke of Edinburgh, will name the new P&O Cruises vessel Britannia in Southampton on March 10, 2015, P&O Cruises announced.

Italy to Begin Naval Exercises off Libya

Italy will begin annual naval exercises this week near the coast of Libya, where a breakdown in order has allowed tens of thousands of migrants to try to reach

ST Engineering Y-O-Y Profits Slip

Singapore Technologies Engineering Ltd  reported today its full year financial results ended 31 December 2014 (FY2014) with a Group revenue of $6.54b compared to $6.

Consulting

India to Appoint Coastal Shipping Consultant

As part of Narendra Modi government plan to promote coastal shipping, India is all set to appoint a consultancy firm to assist the Shipping Ministry.    The

ST Engineering Y-O-Y Profits Slip

Singapore Technologies Engineering Ltd  reported today its full year financial results ended 31 December 2014 (FY2014) with a Group revenue of $6.54b compared to $6.

USCG Foundation Announces Scholarships

The Coast Guard Foundation, a non-profit organization committed to the education and welfare of Coast Guard members and their families, announced today that

Surveyors

Ice Coverage on Great Lakes 89 pct: NOAA

Ice coverage on the Great Lakes is nearing 90 percent, reveals high resolution satellites images from National Oceanic and Atmospheric Administration (NOAA).   The entire Great Lakes is at 88.

ClassNK Updates Guidelines for Floating Offshore Facilities

ClassNK released a new version of its Guidelines for Floating Offshore Facilities for LNG/LPG Production, Storage, Offloading and Regasification.   Available on the ClassNK website,

Egypt Bullish on New Suez Canal expansion

The Egyptian government is pressing ahead with the first major expansion of the canal in almost 150 years, to allow ships to pass north and south concurrently, reports Telegraph.

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Standards Naval Architecture Offshore Oil Pipelines Pod Propulsion Salvage Ship Electronics Ship Repair
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.3051 sec (3 req/sec)