Lloyd's Register Dusts Off 253-Year-Old Brand Image

MarineLink.com
Sunday, December 08, 2013
Surveyor wearing new logo: Photo credit LR

Lloyd's Register (LR) unveils a refreshed brand identity, with the introduction of a new logo that celebrates the culture of innovation built over the company’s 253-year history.

LR explains that the organisation has undergone significant change and growth over recent years, having grown to a £1-billion-turnover service provider with over 9,000 employees worldwide and undertaken the acquisitions of ODS, Human Engineering, ModuSpec, Scandpower and West Engineering.

The group has also restructured to create the Lloyd’s Register Foundation as the organisation’s parent entity, invested in technology leadership through its global technology centres, diversified its services further into energy and rail, and expanded the management systems business, LRQA. In September 2013, LR announced a significant investment in Senergy, an integrated energy services company. 


Richard Sadler, LR Group CEO set out the reasons for the change: “We wanted to refresh our brand identity to reflect these changes to the market, our clients and all our stakeholders – with a logo that works in the digital age.” 

“We took inspiration for our new logo from the LR stamp – the true ‘brand’ that our surveyors have stamped into steel as proof of approval since 1884.  But this is not a name change – we will continue to be called Lloyd’s Register, recognising the value that the Lloyd’s name has around the world as a mark of quality.” 


Maritime Reporter July 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

NOIA Applauds RI Offshore Wind Project

National Ocean Industries Association (NOIA) president Randall Luthi issued a statement congratulating “steel in the water” for Deep Water Wind’s Block Island Wind Farm,

BTP Handles Millionth Container

Brazil’s newest container terminal hits a series of efficiency milestones   Brasil Terminal Portuário (BTP), Brazil’s newest container terminal in the Port of Santos,

SBM Offshore Completes $1.55 bln FPSO Financing

SBM Offshore announced it has today completed the project financing of FPSO Cidade de Saquarema for a total of $1.55 billion, marking the largest project financing in the company's history.

History

SENER Presents on History of Ship Design

The COMPIT annual edition took part this year from May 11-13 in Ulrichshusen, Germany, with the participation of SENER. This event is an International Conference

Important Milestones for BTP

Brazil’s newest and most modern container terminal hits a series of major efficiency milestones   Brasil Terminal Portuário (BTP), Brazil’s newest and most modern container terminal,

First Cruise Ship Docks at Teignmouth Port

History was made at ABP’s Port of Teignmouth with the visit of its first ever cruise ship. The Hebridean Princess, a luxury cruise ship, arrived from Dartmouth carrying 50 passengers.

Consulting

ABB to Increase Norway’s Grid Capacity

ABB transformer technology supports Norway’s push to increase the volume of clean energy it can transport reliably over its grid using existing transmission corridors ABB,

WISTA-Sri Lanka Celebrates 1st Anniversary

WISTA International Board Member and INDIA President Ms.Sanjam Sahi Gupta attended the first Annual General Meeting (AGM) of WISTA Sri Lanka that was held on 22nd of July 2015 .

BHP Billiton Injects $240m into Port Hedland

BHP Billiton has approved $240 million (BHP Billiton share) to purchase six additional tugs and construct a new eight pen Tug Harbour at Hunt Point in the Port Hedland Port.

Surveyors

Canada Commissions Study on Underwater Noise

Green Marine has signed a nine-month contract with Transport Canada to provide insight on underwater noise generated by shipping and its effects on marine life, along with potential solutions.

Seabed Geosolutions Bags Two Contracts

Seabed Geosolutions will soon mobilise for the variation order that was signed today by Abu Dhabi National Oil Company (ADNOC) with CGG to conduct a shallow water seabed survey.

CSIRO Discovers Extinct Volcanoes off Sydney Coast

While searching for baby lobsters no bigger than a 50-cent piece, Australian researchers discovered a series of giant volcanoes off the coast of Sydney. The four previously unknown volcanoes,

 
 
Maritime Contracts Maritime Security Maritime Standards Naval Architecture Navigation Offshore Oil Pod Propulsion Ship Electronics Ship Repair Ship Simulators
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.3374 sec (3 req/sec)