Lloyd's Register Dusts Off 253-Year-Old Brand Image

MarineLink.com
Sunday, December 08, 2013
Surveyor wearing new logo: Photo credit LR

Lloyd's Register (LR) unveils a refreshed brand identity, with the introduction of a new logo that celebrates the culture of innovation built over the company’s 253-year history.

LR explains that the organisation has undergone significant change and growth over recent years, having grown to a £1-billion-turnover service provider with over 9,000 employees worldwide and undertaken the acquisitions of ODS, Human Engineering, ModuSpec, Scandpower and West Engineering.

The group has also restructured to create the Lloyd’s Register Foundation as the organisation’s parent entity, invested in technology leadership through its global technology centres, diversified its services further into energy and rail, and expanded the management systems business, LRQA. In September 2013, LR announced a significant investment in Senergy, an integrated energy services company. 


Richard Sadler, LR Group CEO set out the reasons for the change: “We wanted to refresh our brand identity to reflect these changes to the market, our clients and all our stakeholders – with a logo that works in the digital age.” 

“We took inspiration for our new logo from the LR stamp – the true ‘brand’ that our surveyors have stamped into steel as proof of approval since 1884.  But this is not a name change – we will continue to be called Lloyd’s Register, recognising the value that the Lloyd’s name has around the world as a mark of quality.” 


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