Container ship operators APL says it is to move from the current geographically-organized structure to a functional one. The functions will be in the areas of Trade, Commercial, Operations, Procurement and Planning & Strategy.
“The container shipping industry is undergoing profound changes, characterized by low growth and intense competition. We recognize there is a need for APL to respond more quickly to the market and to our customers. We are pushing ahead with our strategy to sharpen our competitive edge through cost efficiency and organizational agility while building on our strong reputation for service quality,” said Kenneth Glenn, President of APL.
APL said its approach is derived from a broad and in-depth study of its current business model and roadmap, as well as feedback from extensive customer engagement.
A new APL leadership team has been formed to ensure the successful execution of APL’s objectives, effective 10 February 2014. Members of the new team, led by Kenneth Glenn, APL President, are:
· Peter Jongepier, Chief Commercial Officer
· Calvin Leong, Chief Trade Officer
· Nathaniel Seeds, Chief Operations Officer
· Jason Wong, Chief Procurement Officer
APL adds that as part of the realignment, the role of current Regional and Country leads will be organized into Commercial and Operations functional leads.