OW Bunker announced it is organizing its Asia business into three regional centers of operation: Greater China, East Asia and Korea/Japan. The move is part of the company’s strategy to deliver further growth in Asia and to provide more support to customers in key local markets within the region.
Commenting on the development, CEO Jim Pedersen, OW Bunker, said, “Asia is a critical area for OW Bunker, where we have realized significant growth over the past few years. However, as a large geographic area, we want to ensure that we are structured in such a way where we can build closer relationships with our customers in local markets, and ensure that they are provided with the dedicated, focused and value-driven service that they need. Dividing Asia into key regional centers of operation will enable us to achieve this, and to drive further growth.”
OW Bunker has appointed three Regional Managers within each of the areas of operation. Martin Haxholdt, Regional Manager for Greater China (based in Shanghai), Joon Kim, Regional Manager for Korea/Japan (based in Seoul), and Sonnich Thomsen, Regional Manager for East Asia (based in Singapore).
As a consequence of the restructuring, Paul Bradshaw, General Manager for Asia will be leaving OW Bunker. During this planning phase, he is contributing to establishing the new Asian organization to assist in the transition.