In an effort to deal with the sharp increase in fuel prices, Royal Caribbean Cruises Ltd. (RCL)
announced the implementation of a fuel supplement of $5 per guest per day for sailings that depart on or after February 1, 2008.
The company has taken measures to soften the impact of this decision. For example, the company will not apply the supplement on any bookings where the guest has already paid the full cost of the cruise. In addition, guests who were booked before November 16, and who do not agree to pay the supplement, may cancel their reservation prior to December 7, 2007, for a full refund of all monies they have paid to the company, and they will not be subject to any cancellation charges that would normally apply. Those guests who do not cancel their reservation and pay in full will receive one logo item per stateroom, onboard their cruise. Finally, the supplement will apply only to the first and second guests in each stateroom and will not exceed $70 per person, per sailing.
The supplement will assist the company in offsetting the widespread increases in fuel prices, which have more than doubled in recent years. The supplement will be periodically reviewed, with the intent of being temporary, and may be adjusted as fuel prices fluctuate.
The company will provide travel agents with an administrative fee of $12 per existing booking to help offset the costs associated with contacting guests with existing reservations and collecting payment of the supplement for each booking that sails on or after February 1, 2008.
The charge will involve three Royal Caribbean Cruises Ltd. brands: Royal Caribbean International
, Celebrity Cruises and Azamara Cruises. Pullmantur Cruises, the Madrid-based, wholly-owned subsidiary of Royal Caribbean Cruise Ltd
., has also implemented a fuel supplement for its tours and cruises that depart on or after January 1, 2008.