Simrad has purchased the Dutch distributor Bennex Holland BV
. The sale took place on July 1, 2003 and as of September 2003, Bennex Holland BV becomes Simrad BV
. Willem Koopmans assumed the position of General Manager from 21st August 2003, with a staff of 22.
Bennex Holland has been the distributor for Simrad products in the BeNeLux region
for several years and has developed a strong market position for Simrad in that area. On the retirement of company owner Wil van Druten
it was deemed a natural progression for Simrad to acquire the company and integrate it fully into its own sales and service infrastructure.