The bunker industry is changing. Bunker buyers want bigger stems, broader choice of grades, more delivery locations, higher standards, additional services, and consistency. Port authorities also want consistency, along with no pollution, more monitoring, increased regulation, heightened benchmarking, enhanced co-operation, and better transparency. To keep everyone happy, bunker suppliers have to rethink their approach to the market. A local, national or even regional approach is no longer sufficient. To be long-term player in today's marine fuels business, suppliers will have to embrace globalization, and make their service worldwide in scope and application. Globalization has already transformed many international businesses such as the airline industry, banking and communications.