China Social Media Debut for Maersk CEO
Nils S. Andersen, Maersk Group CEO in Q & A session with members of Chinese social media network Sina (SINA) Weibo.
During the CEO's recent visit to China, he engaged with Maersk employees, industry professionals, students, and general public in a new way - through Sina Weibo, the most popular Chinese social media platform with over 250 million users.
‘It’s exciting for me to be able to reach so many of you directly here today thanks to new technology,’ said Mr. Andersen when greeting Maersk Group’s Weibo followers on video.
One week ahead of Mr. Andersen’s visit, a post on the Maersk Group Weibo main page asked followers to post questions for him to answer. Feedback was very positive and hundreds of questions were raised.
In a video interview, Mr. Andersen addressed the five most frequently asked questions; including on the Group’s performance, the outlook for the shipping industry, Triple-E vessels, talent development, and in particular, Maersk’s strategy in China.
Sina Weibo – tweeting in Chinese
• Sina Weibo is a Twitter (TWTR)-like social media platform in China where Facebook (FB), Twitter and other global social media platforms are blocked.
• Maersk Group started to use Sina Weibo as a communication tool in June 2012.
• It has over 10,000 followers so far, covering 70% of Maersk’s white-collar employees in China.