China Social Media Debut for Maersk CEO

Press Release
Wednesday, April 10, 2013

Nils S. Andersen, Maersk Group CEO in Q & A session with members of Chinese social media network Sina Weibo.

During the CEO's recent visit to China, he engaged with Maersk employees, industry professionals, students, and general public in a new way - through Sina Weibo, the most popular Chinese social media platform with over 250 million users.

‘It’s exciting for me to be able to reach so many of you directly here today thanks to new technology,’ said Mr. Andersen when greeting Maersk Group’s Weibo followers on video.

One week ahead of Mr. Andersen’s visit, a post on the Maersk Group Weibo main page asked followers to post questions for him to answer. Feedback was very positive and hundreds of questions were raised.

In a video interview, Mr. Andersen addressed the five most frequently asked questions; including on the Group’s performance, the outlook for the shipping industry, Triple-E vessels, talent development, and in particular, Maersk’s strategy in China.

Sina Weibo – tweeting in Chinese
    •    Sina Weibo is a Twitter-like social media platform in China where Facebook, Twitter and other global social media platforms are blocked.
    •    Maersk Group started to use Sina Weibo as a communication tool in June 2012.
    •    It has over 10,000 followers so far, covering 70% of Maersk’s white-collar employees in China.

 

Maritime Reporter March 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Offshore Driller Noble Corp Q1 Earnings Beat Forecasts

Noble Corp., a leading offshore driller, reported first-quarter net income on Wednesday of $0.99 a share, higher than consensus forecasts, as new rigs helped lift revenues.

WireCo Acquires Netherlands’ Endenburg

Company will open new crane distribution center WireCo WorldGroup Inc., the world’s leading producer and marketer of specialty steel ropes and high synthetic ropes,

Keppel Q1 Profits Dip Slightly

The Keppel Corporation released its limited unaudited results for the first quarter ending March31, 2014, reporting a 5% decrease in net profits to S$339 million compared to Q1 2013's S$357 million,

People in the News

Treadwell: Arctic Security Should Be National Priority

Lt. Governor Mead Treadwell delivered the keynote address yesterday at the Arctic Collaborative Workshop in Fairbanks. Treadwell discussed five reasons why

US Sens. Kaine and Reed Visit Newport News Shipbuilding

Huntington Ingalls Industries (HII) hosted U.S. Sens. Tim Kaine (D-Va.) and Jack Reed (D-R.I.) Tuesday for a tour of the company's Newport News Shipbuilding division.

Least Known Navy Activity? Underwater Shipwreck Archeology

Robert S. Neyland, Ph.D., director of the Underwater Archeology Branch (UAB) of the Naval History and Heritage Command (NHHC) in Washington, D.C., manages the people who protect more than 17,

Communication

A New Standard in Marine Communications

KVH provides and Harvey Gulf employs possibly the most sophisticated on-board SATCOM and related service package on the water. That’s no accident.     If quality service,

KONGSBERG to deliver C4I CORTEX for the Combatant Craft Medium Mark One

KONGSBERG will provide the C4I infrastructure solution for the CCM Mk 1 production contract, awarded to Oregon Iron Works,    Inc. (OIW) in Clackamas, OR on February 10th, 2014.

KVH will bring FIFA to Mariners

KVH Industries, Inc., (Nasdaq: KVHI) has come to an agreement with IMG Media to distribute video content of the 2014 FIFA World Cup ™ to merchant ships. KVH will

 
 
Maritime Contracts Maritime Security Navigation Offshore Oil Pod Propulsion Ship Electronics Ship Repair Ship Simulators Sonar Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0850 sec (12 req/sec)