China Social Media Debut for Maersk CEO

Press Release
Wednesday, April 10, 2013

Nils S. Andersen, Maersk Group CEO in Q & A session with members of Chinese social media network Sina Weibo.

During the CEO's recent visit to China, he engaged with Maersk employees, industry professionals, students, and general public in a new way - through Sina Weibo, the most popular Chinese social media platform with over 250 million users.

‘It’s exciting for me to be able to reach so many of you directly here today thanks to new technology,’ said Mr. Andersen when greeting Maersk Group’s Weibo followers on video.

One week ahead of Mr. Andersen’s visit, a post on the Maersk Group Weibo main page asked followers to post questions for him to answer. Feedback was very positive and hundreds of questions were raised.

In a video interview, Mr. Andersen addressed the five most frequently asked questions; including on the Group’s performance, the outlook for the shipping industry, Triple-E vessels, talent development, and in particular, Maersk’s strategy in China.

Sina Weibo – tweeting in Chinese
    •    Sina Weibo is a Twitter-like social media platform in China where Facebook, Twitter and other global social media platforms are blocked.
    •    Maersk Group started to use Sina Weibo as a communication tool in June 2012.
    •    It has over 10,000 followers so far, covering 70% of Maersk’s white-collar employees in China.

 

Maritime Reporter March 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Newport News, ODU Partner for Bachelor's Degree Program

Huntington Ingalls Industries (HII) announced today that apprentices at Newport News Shipbuilding will now have the opportunity to earn a bachelor of science degree

Euronav Posts 62% Core Profit Increase

Belgian crude oil shipping group Euronav on Wednesday unveiled a 62 percent rise in first-quarter core profit as daily rates for its fleet rebounded from last year.

Modern Solutions Power Systems Conference

Thomas Alva Edison, who is considered to be one of the most prolific inventors in history, once said, “I find out what the world needs. Then I go ahead and try to invent it.

People in the News

Body Of Korean Boy Who Raised Alarm On Sinking Ferry Found

The body of a South Korean boy whose shaking voice first raised the alarm that a passenger ferry with hundreds on board was in trouble has been found, his parents believe,

Cool Runnings: R.W. Fernstrum's Engineered Solutions

A hallmark of the global maritime industry is the proliferation of smaller, family founded and managed businesses. R.W. Fernstrum is one such company: a ubiquitous

CNR: Innovation Maintains US Naval Advantages

An interview with Rear Adm. Matt Klunder, U.S. Navy Chief of Naval Research What are your near term, mid-term and long term science and technology (S&T) objectives?

Communication

Body Of Korean Boy Who Raised Alarm On Sinking Ferry Found

The body of a South Korean boy whose shaking voice first raised the alarm that a passenger ferry with hundreds on board was in trouble has been found, his parents believe,

Boy Passenger Made Initial Distress Call from Sinking Ferry

The first distress call from a sinking South Korean ferry was made by a boy with a shaking voice, three minutes after the vessel made its fateful last turn. He

Harris Corp Awarded Huge Navy Satcom Contract

Florida-based Harris Corporation informs it has been awarded a US Navy potential US$133-Million broadband satellite communication terminal contract. Highlights:

 
 
Maritime Contracts Maritime Security Navigation Offshore Oil Pipelines Pod Propulsion Ship Repair Shipbuilding / Vessel Construction Sonar Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0874 sec (11 req/sec)