Station 12 Strives To Corner Satcom Market
The competitive satellite communications market has taken an additional step toward consolidation, with Station 12 — an independent operating business owned 65 percent by KPN (Royal Dutch Telecom) and 35 percent by Telstra — leading the way having the intention of cornering the market. Station 12 recently outlined its strategy to double its size in the next three years, both through organic growth and acquisitions. Station 12 already claims to have 24 percent of the competitive Inmarsat maritime and mobile satellite communications sector, with current annual sales of $215 million. This is expected to rise to $500 million by 2003. The company is the largest customer and shareholder in Inmarsat, the leading provider of wholesale satellite airtime.
Xantic: New Look, New Name...More Service
Part of the curse of corporate consolidation comes in the combining of or complete re-naming of the new entity. The quandary: maintaining critical market awareness of individual brands while adequately communicating the entirety of the new organization's capabilities. Such was the problem facing the new company comprised of Station 12, Telstra Global Satellite and SpecTec. The Netherlands-based Station 12 has been one of the acquisition leaders on the satellite communication fronts, a role that the newly named company — Xantic — promises to continue. "Future consolidation is coming, as margins are (still) very tight, and there is the need to drive volume very high," said Rune Martini, Xantic's vice president of the Americas and Northern Europe.
