Strength lies in unity! Yachting: an industry on the move which is getting organized!
The Yacht Club de Monaco under the ‘La Belle Classe Superyachts’ banner, initiated by the YCM to unite the yachting industry and support members in this sector, held its 5th economic symposium. Over 45 professionals from across the Luxury Yachting supply chain (boatyards, brokers, designers, captains, bankers, maritime experts, lawyers, port directors and boat show organizers) attended the dinner-debate to discuss the economic situation in the yachting world. An initiative organized in collaboration with Only Yacht, and welcomed by all those involved in what is a very competitive sector and who rarely have an opportunity to get together and discuss issues freely.
This fifth edition also attracted interest from the Monegasque authorities, including new Minister of Finance and the Economy, Jean Castellini, and Armelle Roudaut-Lafon, Director of Maritime Affairs (Monaco). Hein Velema, Fraser Yachts CEO representing LYBRA (Large Yacht Brokers Association), a new Monegasque body grouping the five principal brokers in the Principality, and Olivier Blanchet of BNP Paribas each gave a short speech. They reported on the current situation and gave their macro-economic views after which all the key players reviewed the past year and gave their predictions for the future.
Crisis or no crisis?
All agreed the yachting industry is still hampered by problems linked to the financial and economic crisis. Regarding transactions, Olivier Blanchet observed that between 2011 and 2012, there was “an average drop of 30% in prices for second-hand yachts, with a rise in the number of second-hand boats for sale, particularly in the 24-35m market. Demand for funds to finance yachts remains steady, although more than two-third of acquisitions are still made without a request for funding”.
The crisis has however revealed how surprisingly healthy the mega-yacht (+80m) sector is: “Newbuildings just got bigger and bigger in 2011 and 2012. Some 25 to 30 boats of 100m are already sailing! A few projects for 160-plus meters are in the process of being built.”
One reason why yachting is affected to a lesser extent by the crisis is the support of a wealthy international clientele. Worldwide, there are estimated to be around 82,000 ‘ultra-high net worth individuals’ (whose fortune exceeds 50 million euro), of which 1,226 are billionaires, with 480 billionaires in the US followed by China in second place with 147 billionaires).
One should note that 20% of the top 100 billionaires are under the age of 50. Owners are getting younger (on average by 10 to 15 years than they were 20 years ago). For those for whom yachting has become a passion and a mean to unwind, their expectations have changed. Compared to those of their “fathers” who became owners relatively late in life, the yachts of these new owners often have to meet the needs of an extended family with children. A new generation conscious of its duty to protect the marine world is leading to increasingly eco-friendly yachts being built. These are enthusiastic owners, better informed and advised for whom the purchase of a yacht is a more carefully thought-out project.
For some, like Laurent Perignon, COO of Camper & Nicholson, it’s not a crisis but a return to a normal situation. “Obviously, we are not seeing a return to the crazy years of 2003-2008, but now it is the reality of yachting in general.” Marc Ovanessian, Administrative and Finance Director at ITM, adds: “The market has changed. It is the reality of the market, we will have to resize and reformulate our companies.” Boatyards doing maintenance note that less is being spent and it’s more controlled. An era of cutting costs that in the medium term could affect safety, warns maritime expert Eric Ogden and lawyer Jean-Jacques Ollu.
All agreed that everyone has to work harder and better for the same turnover and to keep people employed. Bernard d’Alessandri took the chance to point out that 1,000 jobs directly depend on yachting in Monaco.
Tony Allen, a lawyer with Hill Dickinson is more optimistic, particularly at the premium end of the market, where a significant number of clients have recently completed orders for very large vessels. In his opinion, the keys to success for boatyards are pedigree, quality, transparency and closer collaboration with their clients.
An industry that relies on a traditional market (USA & Europe)
According to Hein Velena, the charter market is bearing up better. American customers, the first to exit the crisis and helped by the dollar’s exchange rate, are returning to Europe, up 10% compared to 2011, followed by Russian and Brazilian clients.
“Today we face political instability in Russia which encourages potential clients to remain discreet although there is strong interest from a young Russian clientele,” observes Sergei Dobroserdov, Director of Nakhimov.
However, given the problems encountered by European clients, it is imperative to look at other markets. “On the point of retiring from this exciting profession and based on experience gained since 1968, I am convinced it is in a crisis that man finds his creativity and solutions. It is up to us, to you, to keep the New Small Yachting World alive,” said Antoine Althaus, founder of Fraser Yachts (Monaco).
China: working towards a patient conquest?
Like the agreement signed recently between the Yacht Club de Monaco and the Visun Royal Yacht Club under the label La Belle Classe Destination, the Chinese appear to want to learn about the yachting lifestyle. Bernard d’Alessandri observes that facilities are ready with nearly 400 marinas in place.
However, we need to take into account their ancestral culture, the complete opposite to that of the West, including a desire to protect themselves from the sun, restrictive legislation on yacht imports (43.6% tax and only boats less than a year old can be imported), and not forgetting the numerous regulatory constraints inherent in navigation.
“We are owned, as to a 75% share, by Weichai Group. Working therefore closely with them, I can tell you they are working to learn and teach in China the ‘Life Style’ and if we in the West will be able to support them and be willing to revise our products and we are willing to listen and understand their way of life, I think, that since the speed of growth of that market, and their dynamism and their wealth... the Boat Industry world is promising in the medium and long-term”, says Luca Boldrini, Sales Director of CRN (Ferretti Group). A degree of optimism shared by Alberto Spina, announcing the imminent launch of a services yard in Hainan.
Although a lot of professionals say they will be taking part in the next Hainan Rendez-vous (30 March - 2 April 2013), many think we will have to be patient before being able to sell yachts in Asia.
By contrast and in the short-term, the Riviera and Monaco are attractive destinations for this clientele. It is essential to focus on the quality of the welcome by adapting to suit their interests to help them discover the yachting “lifestyle”.
Looking beyond Asia, some, like Marcello Maggi, President and co-founder of Isa Superyachts, are relying on emerging South American markets whose navigational culture is closer to that of traditional yachting.
An industry that must unite
MYBA (brokers), SYBAss (superyacht builders), PYA & GEPY (captains) and more recently LYBRA – many associations have been created so professionals can organise around their sector of the business. However, Alberto Spina finds it regrettable that “the lobbying is too fragmented! We have to be heard as one voice!”
A view shared by Tony Allen, whose law firm specialises in international yachting and is opening an office in Monaco next month: “The other big challenge is coping with new regulations (fiscal (VAT), social (MLC), commercial (LY3) etc.) – it is inevitable and it’s only the beginning as our industry grows. Lobbying is also indispensable. We need to make ourselves heard as one voice. We are privileged to have been accepted by the Monegasque authorities to set up in Monaco, epicentre of luxury yachting.”
Eric Althaus, Senior Yachting Consultant confirms: “The keys to the future are here! If we do a thorough job, we can re-establish a situation of trust. Together we will be stronger, more professional. We are fortunate in benefiting from the experience and wisdom of our fathers. Don’t be impatient, Monaco is the centre of activity, the Principality’s strength lies in its ethics, welcome, and all the efforts made to develop its facilities, be it with the extension to Port Hercule or construction of the new YCM building.”
A willingness to collaborate and listen was reaffirmed by Gaëlle Tallarida, Managing Director of the Monaco Yacht Show: “The Monaco Yacht Show is there to serve the profession to the best of its ability and adapt the MYS format to keep up with trends and always to serve clients better in collaboration with the YCM.”
It was a chance for Bernard d’Alessandri to talk about the new YCM building due for delivery in 2013 with the inauguration set for 2014: “Designed by one of the great names in architecture, Lord Norman Foster, this building will include a Clubhouse which remains reserved exclusively for our members. It also has a mission to serve the Principality’s economic interests and demonstrates the commitment of the Monegasque authorities to yachting. In accordance with our statutes, this building will be a tool at the service of all those involved in this industry.”
Jean Castellini, Minister for Finance and the Economy, enjoyed this constructive overview and affirmed the government’s wish to make yachting a priority in its policy to develop and promote Monaco’s attractiveness. The proof is there in the “Monaco: Capital of Yachting” Commission, initiated a few years ago by the YCM and now under the Conseil Supérieur de l’Attractivité, studying how to highlight Monaco’s attractions. Their goal is to propose to the government areas to work on and actions to be taken to further boost the Principality of Monaco’s appeal on the international stage. “Here in Monaco everyone faces the sea; we have a strong affinity with yachting. It’s an important sector for our Principality – it generates jobs and visibility. Chaired by Bernard d’Alessandri, through a participatory approach, this commission allows each stakeholder to express their ideas in a complementary and constructive manner adding to the debate and proposing new solutions. You have many diverse skills, a rich source of economic but also intellectual wealth creation. In anticipation of the new Yacht Club building, we are listening closely to your observations and we want to welcome talented people and encourage them to express their ideas.”
A strong message that was much appreciated by all the participants, delighted at the interest and support the Principality gives the sector to confirm its position as a centre of excellence in yachting worldwide.
Make a date: Next La Belle Classe environmental symposium: Tuesday 26 March 2013.