Superyact Adastra Signed Up for Mazda Campaign

MarineLink.com
Thursday, October 31, 2013
Adastra image courtesy of John Shuttleworth

Mazda Motors felt that designer John Shuttleworth's interest in fuel economy and ‘blank sheet of paper’ approach to the design of the 'Adastra' trimaran matched the philosophy of their new SKYACTIV TECHNOLOGY campaign, and signed him up.

Discussions with the Mazda production team revealed many similarities in the way both Shuttleworth Design and the Mazda engineers have challenged convention in the drive to create fuel efficient vehicles, whether on land or at sea.

John participated in creating advertisements for TV, cinema, web and print. The Shuttleworth designed Adastra trimaran uses one seventh of the fuel of a conventional superyacht of the same size, and can travel halfway around the world on one tank of fuel.

The webisode shows the story of how John came to design the vessel with stunning shots of Adastra underway, and can be viewed at: http://www.youtube.com/watch?v=YmzdxytKo10

 

Maritime Reporter February 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

OTC Names Technology Award Winners

The Offshore Technology Conference (OTC), which takes place May 4-7 in Houston, has announced 17 technologies that will receive the Spotlight on New Technology SM Award.

Jack W. Fisher Passes Away at 73

Jack W Fisher, president of JW Fishers Mfg. passed away at home after a brief illness on February 20, 2015. He was 73 years old.   The JW Fishers business was started because Fisher,

Piracy Still a Big Threat in the Indian Ocean

Underestimating the security risk in the Indian Ocean could put ships in danger once again, says maritime security company MAST Ltd.   “Whilst recent reports

Environmental

First LNG-powered EcoLiner Launched

Europe’s greenest inland vessel debuts Damen group innovations   Damen Shipyards Group launched the first LNG-powered Damen EcoLiner inland shipping tanker

St. Lawrence Seaway Opening Date Pushed Back

Tthe opening date for the St. Lawrence Seaway 2015 navigation season has been delayed following review and consideration of factors and conditions affecting safe

Drop in Cocoa Bean Size Worries Ivorian Exporters

Dry weather in top cocoa grower Ivory Coast has caused a sharp drop in bean size and will delay the start of the April-to-September mid-crop by nearly two months,

People in the News

Jack W. Fisher Passes Away at 73

Jack W Fisher, president of JW Fishers Mfg. passed away at home after a brief illness on February 20, 2015. He was 73 years old.   The JW Fishers business was started because Fisher,

Tor Svensen: Europe Must Drive Maritime Sector

Europe has a major role to play in driving the maritime industry forward, said Tor Svensen, CEO of DNV GL – Maritime, in his keynote speech on innovation at the European Shipping Week in Brussels.

Statoil: Johan Castberg, Snorre 2040 Timelines Changed

The licensees in the Johan Castberg and Snorre 2040 licences have decided to spend more time on the projects. “Castberg and Snorre 2040 are two major and important projects in our portfolio,

Yachts

Remontowa to Build Ferries for BC Ferries

Polish shipyard Remontowa Shipbuilding SA has signed a contract for building three car-and-passenger ferries for the Canadian ship owner - BC Ferries Company, said Xinhua.

Coastal Interceptors for Kuwait Coast Guard

Following an extensive evaluation protocol, the Kuwaiti Ministry of the interior has placed an order with Tampa Yacht Manufacturing LLC based in Florida – U.

Gulf Craft Makes a Splash with New Luxurious Yachts

UAE-based yacht and boat builder, Gulf Craft has made three global launches of latest super yacht - the Majesty 122, the Nomad 65 and 75 from the new collection

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Maritime Standards Naval Architecture Navigation Port Authority Salvage Shipbuilding / Vessel Construction Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1976 sec (5 req/sec)