Superyact Adastra Signed Up for Mazda Campaign

MarineLink.com
Thursday, October 31, 2013
Adastra image courtesy of John Shuttleworth

Mazda Motors felt that designer John Shuttleworth's interest in fuel economy and ‘blank sheet of paper’ approach to the design of the 'Adastra' trimaran matched the philosophy of their new SKYACTIV TECHNOLOGY campaign, and signed him up.

Discussions with the Mazda production team revealed many similarities in the way both Shuttleworth Design and the Mazda engineers have challenged convention in the drive to create fuel efficient vehicles, whether on land or at sea.

John participated in creating advertisements for TV, cinema, web and print. The Shuttleworth designed Adastra trimaran uses one seventh of the fuel of a conventional superyacht of the same size, and can travel halfway around the world on one tank of fuel.

The webisode shows the story of how John came to design the vessel with stunning shots of Adastra underway, and can be viewed at: http://www.youtube.com/watch?v=YmzdxytKo10

 

Maritime Reporter June 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Rohr Dredge Continues European Expansion

Rohr International Dredge Holdings, Inc. announced that it acquired Eurl Rohr France, including its current backlog, inventory and all associated intellectual property (IPR), on July 23, 2014.

Petroecuador Tenders to Buy 3.84m bbls of Naphtha

State-run oil company Petroecuador has launched tenders to buy a total volume of 3.84 million barrels of naphtha for delivery in the coming month at Esmeraldas,

Voith to Exhibit High Efficiency and DP Systems at SMM

At this year’s SMM in Hamburg, Voith will showcase propulsion systems and vessel concepts focusing on high efficiency and dynamic positioning even under challenging conditions.

Environmental

Company Fined for Oil Spill Near Anacortes

Ecology issues $112,500 penalty for sunken vessel.   American Gold Seafoods faces a $112,500 penalty for an oil spill caused by the accidental sinking of its vessel,

Unified Emissions Monitoring: Turbulo Bluemon

Last month at Posidonia SKF Blohm and Voss Industries launched the Turbulo BlueMon emission monitoring system, a system that is designed to record all emissions on board ships via a single system.

Hyde Marine, Goltens Enter Engineering Agreement

Hyde Marine, Inc., announced today it has launched an agreement with Goltens Green Technologies division to help shipowners determine how to best fit the chemical

People in the News

The Martitime Security Focus Is Shifting

Former Vice-Admiral and Commander-in-chief of the German Navy Hans-Joachim Stricker, President of the German Maritime Institute (DMI), believes that in terms of

The Landing School Names Schuhmann President

The Landing School’s Board of Trustees is pleased to announce that it has named the 4th President of the Landing School. Richard J. Schuhmann, Ph.D., a former student

Update: U.S. to Seize Kurdish Oil from Tanker off Texas

U.S. authorities are set to seize a cargo of oil from Iraqi Kurdistan anchored off the Texas coast after a judge approved a request from Baghdad, raising the stakes

Yachts

Regulations Threaten Superyacht Innovation

To increase innovation within the superyacht industry, designers need to work with flag states, classification societies and naval architects to ensure regulations are workable, as said by experts.

Homecoming Scotland 2014 Fireball Championships

Lerwick Harbour is ready for an exciting week of sailing with the 2014 Fireball European Championships taking place at the port next week. As a warm-up to the main event,

DMC Builds the Smallest Ever Nozzle

Damen Marine Components (DMC), part of Damen Shipyards Group, announced it has smashed its propeller nozzle world record by 33 percent downwards. This downsizing

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Maritime Standards Offshore Oil Pod Propulsion Salvage Ship Simulators Shipbuilding / Vessel Construction Sonar
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1300 sec (8 req/sec)