Cadden Targets Exports

press release
Thursday, January 19, 2012
Dandec, Director (on left) and Frédérick Clément, new export sales representative (on right).

Cadden, specializing in electronic measuring systems for geopositioning and oceanography, is entering a new growth phase. The Nantes-based small business wants to earn 20% of its sales internationally within 2 years. To achieve this goal, a new “export” sales representative has joined the team.


2011, a pivotal year


Until 2011, Cadden’s business outside France primarily involved leasing echosounders and sonars to the overseas territories. In 2011, the 22% jump in sales over 2010 was mainly due to an increase in exports, which grew six-fold. This strong growth is the result of two product lines and services:

 

  • The Geod range, a series of smart GPS antennas designed by Cadden’s R&D team, launched in mid-2010. Supported by OSEO Innovation, the in-house development of these products also enabled the company to obtain a research tax credit, reducing its investment. This year, the company secured several contracts for these antennas with African countries (Congo, Mauritania, Angola), and a major trade agreement was recently signed with global leader Fugro.
  • The "Integrated Hydro Pack," a turn-key solution for equipping survey vessels. Initiated for the DEAL in La Reunion in March 2011, this innovative approach responds to a clearly identified need expressed by shipyards worldwide.
  • Four new employees
     

These results are the first fruits of the international development strategy implemented by Gilles Dandec, director of the company. Cadden has also enlisted the services of Coface, which has provided effective support in obtaining co-financing for export insurance and hiring a dedicated sales representative. Frédérick Clément, an experienced professional in the offshore sector, joined the company in mid October 2011 to develop international sales. The activities of technical support, development and marketing support have also been strengthened, with the arrival of three new employees during the last quarter.
 

A target of 20% of sales from exports


In twelve years, Cadden has become a major player in the integration and distribution of high-tech solutions on the French hydrography market. While continuing to pursue growth in France, the company's objective is to earn 20% of its sales in Europe and Africa by June 2013. In the longer term, Cadden plans to increase its exports by creating a dealer network to sell Cadden branded products and integration services.
 

Maritime Reporter July 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

ISS Announces CEO Transition

Captain Claus Hyldager yesterday decided to step down as the Chief Executive Officer of Inchcape Shipping Services (“ISS”).    The current Chief Financial Officer,

CME Lifts Force Majeure for all Illinois River Grain Terminals

CME Group has lifted its declaration of force majeure at all Illinois River terminals that are regular for Chicago Board of Trade corn and soybean futures delivery,

FURUNO of Japan Increases Investment in ENL

ENL Group and FURUNO Electric Co. Ltd of Japan have announced that FURUNO has increased its investment into the New Zealand company to a total of 29.5%. The

Finance

FURUNO of Japan Increases Investment in ENL

ENL Group and FURUNO Electric Co. Ltd of Japan have announced that FURUNO has increased its investment into the New Zealand company to a total of 29.5%. The

Pressure for Australia Sub Deal Grows

Australia to spend A$65 bln on ships and subs over 20 years; PM pledges A$40 bln for domestic shipbuilders. Australia will spend A$89 billion ($65 billion) on

S.Africa Considering Ship-Based Power Generation

South Africa could deploy power barges using gas to generate electricity to help overcome chronic supply shortages, a senior government official said on Tuesday.

Marine Science

El Nino Onset May Impact Panama Canal Drafts

The Panama Canal Authority closely monitors the water levels of Gatun and Alhajuela lakes on a regular basis due to the importance that these resources have for transit operations.

Climate Change Boosts Galapagos Penguin Population

New study finds shifting winds and ocean currents helped double endangered Galapagos Penguin population   Shifts in trade winds and ocean currents powered a resurgence

Renovated Research Vessel Sets Sail

French scientific research vessel completely renovated in life extension project. French research vessel Marion Dufresne II left Damen Shiprepair Dunkerque (part

Maritime Safety

Asian Nations Call for Stop to South China Sea Land Work

Calls grow for China to halt land reclamation. Southeast Asian countries on Tuesday backed a U.S. call to halt land reclamation in the South China Sea, underlining

Latest USCG Cutter At Boston Harbor

The Coast Guard’s latest 418-foot National Security Cutter James (WSML 754) entered Boston Harbor August 3, 2015. The James is the fifth of eight planned National

FMC Collects $1,227,500 in Penalties from NVOCC's

Federal Maritime Commission Chairman Mario Cordero announced that the Commission has completed compromise agreements recovering a total of $1,227,500 in civil penalties.

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Standards Offshore Oil Pipelines Pod Propulsion Ship Repair Ship Simulators Sonar Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.2533 sec (4 req/sec)