Victor Technologies Realigns Brand Portfolio

Press Release
Wednesday, November 14, 2012
Martin Quinn

Co-branding strategy reinforces Victor as leading the advancement of cutting and gas control solutions.

 

Victor Technologies  has  announced that it has realigned its brand portfolio to position Victor  as the lead brand for cutting and gas control products. “With all cutting processes unified under the Victor brand — and a combined 200+ years of technology advancements — we offer the most advanced array of cutting solutions in the market,” says Martin Quinn, CEO, Victor Technologies.
The company’s line-up now consists of:
 

  • Victor  Thermal Dynamics, which encompasses manual and automated plasma cutting systems.
  • Victor TurboTorch, which includes air-fuel products for brazing and soldering.
  • Victor Arcair, which represents manual and automated gouging systems.
  • Oxy-fuel cutting and gas control equipment remains branded as Victor. 


The Victor announcement is part of the company’s strategy to leverage the strength of its diverse brand portfolio and enhance its position as an innovative provider of cutting, welding and gas control solutions. Visitors at the industry’s premier event, FABTECH (Las Vegas, November 12 – 14), saw examples of the new branding that included updated brand marks and new product packaging.


Victor Technologies demonstrated their commitment to design and manufacture innovative new products with the showcasing of the Victor Thermal Dynamics iCNC  XT Controller, added through the acquisition of Robotronic Oy and ProMotion Controls earlier this year. The iCNC XT brings intelligence to the cutting table and enhances Victor Thermal Dynamics position as a comprehensive solutions provider in automated plasma cutting. The “intelligence” inside the iCNC XT enables the end user to optimize cut quality and speed at a lower cost per cut, regardless of their plasma cutting and programming experience.


The Victor oxy-fuel cutting portfolio was also strengthened with the addition of the Victor 400 Series oxy-fuel torch. It incorporates end-user driven features that include a new contoured handle for superior ergonomics, an in-head universal gas mixer that improves the operator’s view of the cutting path and color-coded knobs for ease-of-use and enhanced safety.


Tweco  Brand Refreshed
In addition to its cutting brands, Victor Technologies also unveiled an updated Tweco  brand logo and prototypes of new packaging for its line of MIG welding guns, accessories and consumables. “The Tweco brand has a long and trusted relationship with end users, and we updated the look and feel not only to pay tribute to that heritage, but also to welcome a new generation of welders to the brand,” said David Wilton, Vice President Brand Management - Welding Products, Victor Technologies.


A Company Transformation

In May, Thermadyne Industries Inc. changed its name to Victor Technologies International Inc. “This announcement was more than just a name change,” says Quinn. “It marked the start of the transformation of the company and a return to our roots. Victor is our strongest and most recognized brand, and we are looking forward to building on that heritage as we celebrate its 100th year anniversary in 2013.”


Quinn notes that all of the company’s brands share a history and a set of values based on authenticity, innovation and a deep connection with the end user. Through a commitment to these values, Victor Technologies will continue to focus on meeting the needs of the end user customer by providing advanced cutting, welding and gas control solutions through each of its brands.  
 

Maritime Reporter October 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Gazprom Transgaz Ufa Organizes Arts Festival

Over 200 healthy children and children with disabilities from Bashkortostan as well as the Volga Region participated in the Breaking the Barriers second interregional children’s arts festival,

President Pryor Retires from ExxonMobil Chemicals

Stephen D. Pryor, president, ExxonMobil Chemical Company and vice president of Exxon Mobil Corporation, has elected to retire on January 1, 2015, after more than 44 years of service.

Steven Palazzo Visits HII, Newport

Huntington Ingalls Industries today hosted Rep. Steven Palazzo, R-Miss., for a tour of the company's Newport News Shipbuilding division. Palazzo represents the fourth district of Mississippi,

Technology

Time-out for Kwanza Drilling

Statoil has decided to cancel the Stena Carron rig contract after fulfilling the work commitments in the Statoil-operated blocks 38 and 39 in the Kwanza basin offshore Angola.

Maritime Reporter @ 75: The Daily Cartoon

Maritime Reporter & Engineering News was founded by John J. O'Malley (1905-1980) in 1939, and today ranks as the world's largest audited trade publication in the world serving the maritime industry,

Video: Reefer RoRo Ship Design Rebooted

Expanding on the Reefer RoRo Ship design release in September last year, naval architects group Knud E. Hansen A/S has continued the development of the new Reefer RoRo Ship design with version II.

Fuels & Lubes

Environmental Groups: IMO Polar Code Too Weak

The International Maritime Organization (IMO) today adopted the Polar Code aimed at regulating shipping in Polar Regions. Several environmental groups have criticized

Cost to Fuel Ships Falls

For a ship that burns 24 tonnes of fuel per day while steaming, fuel costs are reduced by as much as $1 million a year if current price level stay put. Assuming

Belgian Strike to Impact Antwerp Port

A strike in parts of Belgium on Monday is expected to disrupt rail services and one of Europe's largest ports as trade unions and workers voice their anger over

Marine Equipment

Time-out for Kwanza Drilling

Statoil has decided to cancel the Stena Carron rig contract after fulfilling the work commitments in the Statoil-operated blocks 38 and 39 in the Kwanza basin offshore Angola.

Sea Star Line: Equipment Replacement Plan on Track

Company Receives New Refrigerated Containers and Places Order for New Genset Equipment   Sea Star Line, LLC began receiving the first of its new 100 40’ and 45’

Deepwater Semi-Sub COSL Prospector Delivered

COSLProspector, the fourth deep-water semi-submersible drilling rig built by CIMC Raffles for China Oilfield Services Limited (COSL), has been delivered in Yantai, Shandong Province.

Mergers & Acquisitions

Fulcrum Buys BMT Snyek Technologies

BMT Group announced the sale of BMT Syntek Technologies Inc to Fulcrum Corporation. Fulcrum Corporation, based in Arlington, VA., providies customized services

BEST Readies for Mega Ships

Hutchison Port Holdings Limited (HPH) subsidiary Barcelona Europe South Terminal (BEST), located at the Port of Barcelona, today held a ceremony for the arrival of three new Quay Cranes (QCs),

COSL Takes Delivery of New Semisub

China Oilfield Services Limited saw successful delivery of the deepwater semi-submersible drilling rig COSLProspector it invested in and commissioned to build in Yantai, Shandong today.

 
 
Maritime Contracts Maritime Standards Naval Architecture Pipelines Pod Propulsion Port Authority Salvage Ship Repair Ship Simulators Shipbuilding / Vessel Construction
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.3379 sec (3 req/sec)