The International Chamber of Commerce (ICC) is pleased to announce the appointment of Ximena Tapias Delporte as Vice-Chair of the ICC Commission on Marketing and Advertising.
Ms Tapias Delporte has been Executive Chairman of the Colombian Union of Advertising Companies (UCEP), a trade association representing advertising agencies and media in Colombia, for 22 years.
She currently serves as President of the Commission of Advertising Self-Regulation of CONARP, the Colombian self-regulatory organization. In this capacity Ms Tapias Delporte is responsible for representing the rights and interests of the industry as well as well as engaging in the role of editor of the Colombian Code of Self-Regulation.
She is also a member of CONARED, the Latin American network of self-regulatory organizations as well part of the International Council of Self-Regulation of the European Advertising Standards Alliance. With vast experience in the area of advertising self-regulation, Ms Tapias Delporte brings great insight and invaluable expertise to the work of the commission.
“Ms Tapias Delporte’s appointment is a welcome addition to the commission’s leadership team. Her extensive experience locally, regionally and internationally will enrich the development of work products of the commission. She will also bring useful insight into efforts advocating the ICC Code and other guidance tools in Latin America,” said Brent Sanders, Chair of the ICC Commission on Marketing and Advertising and Assistant General Counsel, Microsoft Corporation.
The ICC Commission on Marketing and Advertising is the body of global experts responsible for developing and updating the Consolidated ICC Code of Advertising and Marketing Communications Practice, which serves as the gold standard for most national and sectoral self-regulation.
ICC has served as the authoritative rule-setter for international advertising since the 1930s, when the first ICC Code on advertising practice was issued. Since then, it has updated and expanded the ICC self-regulatory framework where needed to assist companies in marketing their products responsibly and to help self-regulators apply the rules consistently.