Sweden’s PowerCell Establishes German Arm
PowerCell Sweden, an energy technology company with a patented technology for generating electricity from fuel cells, announced today it will establish PowerCell Germany GmbH.
André Martin, a senior fuel cell expert and former and Member of the Board of Directors of PowerCell Sweden, was appointed Managing Director of the company.
Per Wassén, CEO of PowerCell Sweden, said, “The establishment of the German branch is a logic step for implementation of our commercialization strategy. The support by Mr. André Martin is a core element for us to facilitate this development.”
PowerCell, which develops and distributes advanced fuel cell stacks and systems for stationary and mobile applications, said the foundation of its German brand aims to strengthen its market development in one of the most important European markets.
Initially, marketing activities for PowerCell fuel cell products will be expanded, and ongoing development activities for the automotive sector shall be facilitated by higher customer proximity, the company said.
PowerCell noted it is in conversation with potential strategic partners to strengthen its portfolio and to increase commercialization activity.