Members Trust BIMCO, Says Philippe Louis-Dreyfus
BIMCO, the world’s largest shipping association, has unveiled its new corporate identity and website – following research and testing within its global membership.
BIMCO President Philippe Louis-Dreyfus played a key role in the development of the association’s new identity, alongside BIMCO’s Executive Committee and Board of Directors.
Louis-Dreyfus said: “Members have declared a huge amount of trust for BIMCO and the services it provides to global shipping. Their input has been at the heart of our work to refine BIMCO’s new corporate identity.”
“One of my goals as President is to see BIMCO communicating more proactively, with greater clarity on its views, and on what it offers to members and the global industry. BIMCO now has a clear vision and mission statement and a set of values which reflect what we know is most important to our members: trusted support and advice for their businesses as they operate around the world.”
“The new logo and visuals reflect members’ strong view that the BIMCO name itself is the mark of trust when carrying out their business. The lighthouse logo shows BIMCO is out there keeping watch for its members.”
BIMCO’s new website has been designed following detailed research with – and feedback from – the users of the site – and members themselves took part in testing the new layout and structure.
BIMCO Secretary General Angus Frew said: “BIMCO’s website has always had a huge amount of useful content – and now it should all be easier for our members to find what they are looking for, and use during their daily business.”
“The feedback from members – now and ongoing – will be the key to making sure the site remains a primary resource for the global shipping industry.”