9 cruise industry associations to operate under a common organization with a unified structure to better serve the industry. The new association was created to provide increased benefits and a globally unified voice for cruise lines, travel agents and business partners – all of whom contribute to an industry that creates nearly $100 billion in economic impact and more than 753,000 jobs worldwide. For cruise lines, the new association offers a one-stop global resource on technical and regulatory issues and unified global communication and event coordination, all of which better leverage cruise lines’ investment in association membership. For travel agents, the new association offers more robust partnership programs and networking on a broader scale.