A new economic impact study released by the North West & Canada Cruise Association (NWCCA) shows $2.38-billion generated. “We are very pleased to see growth in both overall economic impact and per passenger spending,” says Greg Wirtz, President of the NWCCA. In the report prepared by Business Research and Economic Advisors (BREA), 2.05 million cruise passenger visits generated $1.16 billion in direct spending by the cruise lines, their passengers and crews, generating 9,849 annualized full and part-time jobs.