Carol Schuster News

Rhapsody of the Seas and Splendour of the Seas to Join Allure of the Seas to offer Unmatched Europe Vacations Only Found on Royal Caribbean. For nearly five years, Oasis of the Seas and Allure of the Seas, sister ships that share the title of the world’s largest and most innovative cruise ships, have taken more than two million guests to unforgettable Caribbean destinations. Royal Caribbean International has announced that, for the first time since the ship was delivered in Turku…

Royal Caribbean International announced the appointment of Carol Schuster to Senior Vice President of Marketing. Ms. Schuster joins the global cruise line with a proven track record and extensive background in building global brands, as well as new market entry, and will oversee all aspects of marketing for Royal Caribbean including brand strategy and positioning; consumer and trade advertising; digital and social media; and one-to-one and loyalty marketing. Most recently, Ms. Schuster ran a global marketing and brand consultancy and spearheaded the launch of U.S. women’s luxury apparel company, Lafayette 148 New York, in China. Prior to that, she held the position of worldwide managing director, Global Brand Management at the advertising agency, Ogilvy and Mather.