Proven executive to build upon Company’s leadership position and growth. Purfresh, Inc., a provider of ocean transport and supply chain management technologies that optimize the quality and safety of fresh produce as it moves around the world from the farm to the consumer, announced the appointment of Dr. Brian Westcott as president and chief executive officer. A results-driven leader with more than 25 years of experience in operations, strategic management, and corporate development for both Fortune 500 and early stage companies, Dr.