Elie Zeenny News

French shipping line CMA CGM Group has launched "SERENITY by CMA CGM", an innovative offering to deal with unforeseen events during freight transport. This new offering is part of CMA CGM’s "Customer Centricity" strategy, which puts customers at the center of the Group’s development. On the occasion of the launch of this new innovative offer, Elie Zeenny, Vice President in charge of Development Projects, said: "By launching SERENITY by CMA CGM, a unique set of products in the maritime transport market, CMA CGM completes its offering to customers for a more effective transport that meets their needs and expectations. SERENITY is also in line with our "Customer Centricity" strategy, one of the Group’s priorities.

CMA CGM, a leading worldwide shipping group, and the OGEU group, 4th largest French water bottler, are pleased to announce the signing of a partnership agreement on November 2 of this year. * CMA CGM acquiring a stake in the French factory producing the Beaupré water owned by the OGEU Group. Located in Signes, in Southern France, this spring water complies with the highest worldwide quality standards. * The creation of a joint-venture company for the exclusive distribution outside Europe of Beaupré and all OGEU Group waters (OGEU, PLANCOET, CHEVREUSE, SAINT LAMBERT, PYRENEA, SAINTE ALIX, etc.). Spring and mineral waters from France are among the best in the world and there is an increasing demand for quality water. Convinced that French waters can answer this growing need, Jacques R.

The CMA CGM Group announced the launch of its first mobile application offering a follow-up solution and real time data collecting on the container’s position, the upcoming vessels departures and other services by CMA CGM. The application is available on the App Store and Google Play in five languages (English, French, Spanish, German and Chinese). Users will be able to follow loading operations, search for routes or consult vessels schedules. After CMA CGM announced its investment last February in the startup TRAXENS…

The CMA CGM Group has contributed to the TRAXENS startup capital increase. Two other investment funds – CAAP Création (Crédit Agricole Group) and S.C.R. Provençale et Corse (BPPC Group) – are also part of the initiative. This capital increase will be dedicated to financing new research and development programs, as well as industrialization. With 90% of the world’s commercial products being carried by sea, maritime transport is the main mode of transportation. CMA CGM, third largest shipping company in the world, carries over 12 million containers every year. The Group carries all types of products around the globe by sea, and by developing land and logistics solutions.

The CMA CGM Group have contributed to the capital increase of French startup TRAXENS, adding to two other investment funds, CAAP Création (Crédit Agricole Group) and S.C.R. Provençale et Corse (BPPC Group), that are also part of the initiative. TRAXENS develops container monitoring, geolocation and multimodal coordination systems. CMA CGM said the capital increase will be dedicated to financing new research and development programs, as well as industrialization. With this cooperation, CMA CGM places itself as a precursor in the Big Data implementation in the transport field, and will offer its clients unique tracking solutions and real-time data collecting from all over the world. “We will now be able to collect data in real-time, which is equally important to us and to our clients.