Enviroengine Power System News

The Dickinson Way

Walking into Bob Dickinson's spacious office at Carnival Corp.'s Miami, Fla. headquarters, one would be shocked to hear that he isn't in the cruise business to make money. Many executives would be eager to find out how the president of the world's largest cruise line can live by this philosophy. Dickinson, who has served as president of Carnival since May 1993, met recently with MR/EN to shed some light on how his strategies and ideas have kept his company at the top of the cruise industry funnel. By Regina P. Sitting down for a chat with Bob Dickinson is like mixing business with pleasure — you get the job done with a little humor added into the fray. But ask Dickinson what angers him about the cruise industry, and the smile that is usually present, quickly disappears.