Germany's Hamburg Süd Group has recently published its first Responsibility Report titled 'Making it our Business'. The report documents not only the ecological but also the social and societal responsibility the company exercises. At the same time it presents in a detailed and vivid way the concrete measures with which Hamburg Süd and Aliança live up to this responsibility. “We take account of the protection of natural resources in each entrepreneurial and organisational decision we make,” explains Dr Ottmar Gast, Chairman of the Executive Board of Hamburg Süd.