Today's era of stringent environmental policy marvelates that cruise lines must work to achieve good environmental practice. The marine industry in general, the cruise market in particular, have continually worked to project the image of environmental friend. However through high profile cases of negligence and/or abuse, significant new layers of rules and regulations are entering force to ensure shipping companies are truly committed to protecting the valuable environment within which they operation. Royal Caribbean (RCCL) — following a year in which it was levied record fines of $18 million for its poor environmental practices — has since established a compliance program called Above and Beyond Compliance (ABC) — in addition to its environmentally-sound Save The Waves Program.