France Telecom is pushing hard to advance its position as a single source communications and IT services provider. Corporate consolidation and technological evolution in the maritime satcom domain continue to subdue pricing, helping to level the playing field among service providers. France Telecom, in an effort to tilt the competitive balance in its favor, is embarked on an aggressive campaign to differentiate itself from the competition by positioning itself as a one-stop communication and an IT solution provider, an effort backed by an impressive R&D effort geared to delivering simple-to-use, customer driven solutions. "The challenge is to have our range of value added services, to have them known, understood and used," said Ghani Gehloul, Marketing Director, Maritime.