Mirage Machines, an Acteon company, received a significant uplift in sales last year due to ongoing targeted online lead generation campaigns. Specialist engineering company Mirage, based in Derby U.K., supply high spec on-site machines to companies around the world, specializing in pipe maintenance and hot tapping equipment for the oil and gas industry. Mirage launched a new website in early 2013 and sought to capitalize on a long standing historical trend of traffic closely correlating with sales.