John Urban News

Analysts, pundits, skeptics and just about anyone with a two-bit opinion have voiced their thoughts — informed and otherwise — as to the potential effects that the surge in “e-commerce” solutions will have on the transportation community at large. While the marine market is traditionally said to be slow in following general business trends, this supposed character trait has not been evident in the new electronic realm, as websites and on-line business portals covering nearly every niche of the industry are popping up quickly around the globe. The questions surrounding the use of e-commerce solutions in the marine business now turn not to “when” and “if…

The creation of broad stroke, groundbreaking business deals are traditionally portrayed as being hatched on the golf course, at an exclusive social function or within the confines of a harried boardroom. The creation of Tradiant — which is a new e-commerce solution that promises to change the very foundation of the shipping business — is as unique as its lofty goals. Co-founder Aaron Sasson and current president and CEO John Urban met at their daughters' PTA meeting. While the field of e-commerce solutions serving the maritime industry is quickly becoming crowded with an equal mix of idealists and fortune seekers, Tradiant stands out with its co-mingling of technical expertise and in-depth industry knowledge.