Horizon Lines has announced that Joe Rodriguez has been named Vice President, Sales and Marketing, Eastern Region, for the company's Horizon Lines, LLC operating subsidiary. Mr. Rodriguez will oversee all sales activity, pricing and marketing in the eastern half of the United States and Puerto Rico, reporting directly to Brian Taylor, Executive Vice President, Chief Operating Officer and Chief Commercial Officer of Horizon Lines, Inc. "Joe has extensive experience selling our services in the Puerto Rico trade, as well as in the larger eastern region of the United States," Mr. Taylor said. As General Manager, Pricing and Marketing in Puerto Rico, Mr.