Like most of the tourism business, the excursion/dinner boat market took a big "hit" right after 9/11. Markets that were geared for conventions and depended on fly-in business were especially hard hit since airline bookings went into a steep nosedive right after the terrorist attack and customers could not reach the destinations that offered riverboat entertainment. Most directly impacted by the World Trade Center attack was VIP Yacht Charters, a New York City dining yacht company located a few blocks from the WTC. Minutes after the attack the company immediately began a rescue effort shuttling 40,000-50,000 people across the river to New Jersey and opened their commissary to rescue workers feeding hundreds of workers at no charge.