Carbon War Room, a not-for-profit organization targeting market-driven solutions to climate change, announced the launch of a series of online and live seminars for shipping industry participants on its Shippingefficiency.org online service - launched at the UN climate change talks in December. By the end of 2010, the site had logged over 25,000 visitors, while over 1,500 users had registered to make full use of the online service. The seminars aim to respond to questions from the industry about the design of the service, and its use. The aim of the new online data hub is to enable market participants to more easily factor in vessel efficiency to their decision making.