MSC Mediterranean Shipping Group has signed an exclusive partnership with the social media consultancy Orca Social Ltd. Over the past 45 years the family-owned shipping company, headquartered in Geneva, has maintained a modest approach to communications. “Historically, we have communicated with our customers on a one-to-one, offline basis. New technology allows people and companies to communicate in new and exciting ways.” explains Joe Cook, MSC’s Global Marketing Manager. Indeed, developments at MSC have already begun. In January 2015 the company launched MSC.com, a new global website that provides much more information about the company, its subsidiaries, management structure and, of course, the company’s services.