Overall Marketing Management News

Grand Banks Announces Appointments to Management

Grand Banks Yachts, Ltd., recently appointed two members to their worldwide corporate management team. Rob Livingston has been named vice president of marketing for the global manufacturer of Grand Banks, Eastbay and Aleutian Class yachts. In this capacity, Livingston has worldwide responsibility for brand marketing, overseeing advertising, public relations, promotions, online operations, collateral development and overall marketing management. Luc Colpin has been appointed sales manager for Europe. Prior to this appointment, Colpin had successfully sold Grand Banks beginning in 1989 through an authorized dealership, which he eventually purchased in 1991 and operated for more than 10 years.