A water-based homage to the classic "Ghost Chips" road safety TV advertisement has won this year's Bounty Hunter Fishing Tournament video competition, which was sponsored by Maritime New Zealand (MNZ) and PlaceMakers Big Angry Fish. Naomi Willis of Cambridge won $3,000 for her “very creative and funny” on-the-water take-off of the “Ghost Chips” advertisement. MNZ Education and Communications Manager Pania Shingleton said while many of the videos had a humorous tone, particularly “Ghost Rod”, the safety message was a deadly serious one. "The main target is to get more people wearing lifejackets and reduce the number of recreational boating deaths in New Zealand,” she said.