Traditionally, Italy’s location and coastal development have continued to ensure the country a flow of income from its role as a strategic European hub in what has come to be known as the new “maritime century.” The country boasts of having the largest ferry fleet, the twelfth most extensive merchant shipping fleet in the world (fourth in Europe), and the third biggest European fishing fleet, with the national maritime cluster generating 3% of GDP. But its growing cruise industry is being looked upon as the game changer to the gradual slump being witnessed in the other sectors. Italy remains “one of the most important destinations, the market of origin for large cruise lines and a world leader in shipbuilding.