Last winter Reuben Trane, owner of Island Pilot was contacted by the producers of Discovery Channel’s HD Theater who were interested in featuring his DSe Hybrid 12m in an episode about the world’s most expensive rides. The show’s crew met Reuben and his wife, Cheryl, in Key Largo for time on board the DSe to experience her quiet ride and hybrid technology. Episode nine in “The World’s Most Expensive Rides” series aired March 7 at 9:00 p.m. EST featuring the DSe in one of its three segments. The DSe was introduced in the fall of 2008.