Part of the curse of corporate consolidation comes in the combining of or complete re-naming of the new entity. The quandary: maintaining critical market awareness of individual brands while adequately communicating the entirety of the new organization's capabilities. Such was the problem facing the new company comprised of Station 12, Telstra Global Satellite and SpecTec. The Netherlands-based Station 12 has been one of the acquisition leaders on the satellite communication fronts, a role that the newly named company — Xantic — promises to continue. "Future consolidation is coming, as margins are (still) very tight, and there is the need to drive volume very high," said Rune Martini, Xantic's vice president of the Americas and Northern Europe.