Social Media Usage News

Norwegian Escape, the newest and largest of Norwegian Cruise Line’s 14-vessel fleet, experienced a record-breaking social media milestone during its inaugural celebrations from October 22-November 11, 2015. Cruisers logged 576,896 Facebook posts, 14,150 tweets and 11,367 Instagram posts for a total of 159 million impressions, surpassing the cruise line’s “social media usage at sea” record set during the 2013 inaugural events for Norwegian Breakaway, exceeded in 2014 with the Norwegian Getaway.

MTN and Norwegian Cruise Line (Norwegian) announce that a new record for social media usage at sea was set during Norwegian Breakaway’s New York inaugural events. MTN delivered the communications services for its partner, Norwegian, enabling this social media breakthrough that helped promote the launch of Norwegian’s new ship. MTN partnered with Norwegian to deliver access to social media sites, as well as Norwegian’s social media mobile app specifically designed for the N.Y. inaugural events, to enable guests to share in real time their experiences on Norwegian Breakaway.