Celebrity Cruises appointed senior marketer Steven Hancock to lead intensified marketing efforts for the premium brand. its customer base. Aug. 15. job. groups, with the sole focus of accelerating growth. praised by Forbes, Money, and Worth magazines. experience, and managing sales and acquisition. an excellent fit. expertise join Celebrity," he said. skills. organization. two corporate start-up ventures, Island Cruises and RCL (UK). will report directly to Williams in his new role. efforts," Williams said. meaningful brand in the marketplace.