SIMRAD has expanded its sales team with the addition of Michael Lynn as its Commercial Sales Manager USA West Coast. Lynn will concentrate on working with SIMRAD dealers to facilitate sales to commercial fishing, tug boat, workboat, and coastal transportation customers. “Michael’s considerable experience in marine electronics as well as his superlative communications skills made him the obvious choice for this position,” said Brian Staton, president of SIMRAD Inc. Lynn, 53, brings more than 20 years of experience in the marine electronics industry including positions at Radio Holland, USA (Houston, TX), Raytheon Marine Co. (Nashua, NH) and Sea Mar Electronics Inc. (Seattle, WA). In addition, Lynn has five years of retail store management experience.