What's in a name? Quite a bit if you're talking about China-Taiwan relations, reports the China Post. China considers Taiwan part of its territory and is deeply suspicious of any move that downplays the island's cultural and historical ties to China or suggests the island is an independent entity. The two sides split in 1949 when the Nationalists were forced to flee China after a protracted civil war. Taiwan's ruling Democratic Progressive Party headed by embattled President Chen Shui-bian, however, favors a stronger Taiwanese identity. On Monday, Chunghwa Post, the island's postal service, became Taiwan Post Co., a move the government said was necessary to distinguish it from the Mainland's China Post. "Chunghwa" is another term for China.