I was in New Orleans last month to give a presentation dubbed “Maritime and the Media” at the GICA annual convention. Stereotypical stale introduction jokes aside (evidently, not many had heard this one, as it actually produced some laughter), the presentation gave me unencumbered time to assess what we do here, in the broad perspective. Now many, including the guy who signs my check, might assume that this is an ongoing rather than isolated process. But like many of you reading this, the daily, weekly, monthly and yearly job of multi-tasking, infinite deadlines and continual troubleshooting despite the best laid plans often leaves pondering “the big picture” low on the list.