Thompson Machinery Corp News

Caterpillar Tunes Up International Marketing Team

Caterpillar's Engine Products Division has re-engineered its sales and marketing efforts with the formation of a new marine business unit within this division. The new marketing team, headed by 21-year veteran sales and marketing manager, Jan Arnold, includes more than 370 years of combined experience in the marine engine business. MR/EN recently spoke with Arnold to get her views on the market for engines in the marine industry, as well as her goals and plans for the future of this new consolidated group. It was a group that had a wide-variety of coverage, yet lacked a consolidated or home base - the biggest factor in Caterpillar's (CAT) decision to form a new marine business unit within its engine products division.