Royal Caribbean Cruises Ltd. (RCCL) has announced the appointment of Larry Pimentel to the newly created position of president and chief executive officer of Azamara Cruises. Pimentel will have responsibility for the strategic direction and leadership of the deluxe brand to ensure its continuous growth and success. He will report directly to Richard D. Fain, chairman and chief executive officer of RCCL. Pimentel has more than 25 years of travel industry experience catering to the high-end consumer. Most recently, he served as president, chief executive officer and co-owner of Seadream Yacht Club and was previously president and chief executive officer of Cunard Line, Seabourn Cruise Line, and Classic Hawaii.