A new dissertation has been made at the University of Vaasa, Finland that shows how sustainable development can efficiently be combined into company businesses. The dissertation gives company leaders practical tools for guiding and managing the processes. Combining sustainability into business is often felt as a challenge, if not even impossible. Environmental aspects and social responsibility are seen as opposite requirements compared to financial targets of a company. The ever more stringent environmental legislation and the development of perception of morale are forcing business leaders to think about how they should develop their leadership. Juha Kytölä is defending his PhD thesis from the department of Industrial Management.