Vice President Hotel Services News

Crystal Cruises' largest ship, Crystal Serenity, has won its seventh award since undergoing a $25 million redesign last year – Hospitality Design (HD) magazine's "Judges Award for Distinctive Cruise Design."  This is the first time a cruise line has ever been recognized in the trade publication's annual awards. "Because design is such a key sensibility of discriminating travelers, we have always been committed to creating ultra-stylish spaces in which our guests can feel at home," says Alexandra Don, Crystal's vice president hotel services and design.

Crystal Serenity's $25 million redesign has not only received accolades from guests, travel agents and travel press since its debut last year, but from the design world as well. The ship's renovated Apropos boutique -- a retail space for designer clothing and accessories -- has won the prestigious Association for Retail Environments (A.R.E.) interior design "Crystal Award" for the shop's distinctive and dramatic aluminum interlocking circle screen. The design won the first-ever Wall Treatment Award in the new, Individual Element category for 2012.