Wusongkou Terminal News

Looking to convince Chinese tourists that a ship can be a holiday destination and not just a way to get there, the world's leading cruise lines are spending billions of dollars on flashy new vessels and quirky on-board services. Carnival Corp and Royal Caribbean Cruises Ltd are trying to pique interest with China-centric attractions such as a menu inspired by an ex-president. They are also tapping a national penchant for education with classes ranging from foreign languages to silver service. Drawing cruise lines to China is the prospect of $11.5 billion in sales come 2018 compared with $6.8 billion last year, according to researcher Euromonitor. The market will soon be the second-biggest and could eventually surpass the United States, industry executives said.

Shangai's Baoshan District Committee aims to see the Wusongkou Interational Cruise Terminal become the flagship cruise terminal in China and even in Asia, by proactively connecting to the new Shanghai Free Trade Zone. Ultimately, the developers of the Wusongkou Interational Cruise Terminal, Baoshan District, say they intend to expand the definition of what is meant by 'cruise industry', by making the terminal the pioneer of the cruise industry in China. The Wusongkou Interational Cruise Terminal was approved for trial operation on March 1, 2012.